The Age of Digital Actors Has Begun

Synthact is a creative studio producing AI-driven digital personas and content for brands. With digital twins of real people, brand-specific AI faces and cinematic video, we do not just show your brand — we give it a voice.

We work where creativity and production meet. Synthact builds a production ecosystem powered entirely by artificial intelligence. Digital twins, virtual brand faces, product placement imagery and short-form video are generated by our own AI models. Campaigns go live in days rather than weeks, with consistent, scalable results at global scale.

We work with teams across fashion, technology, retail, entertainment and real estate. Synthact Agency operates as part of PBE Media.

What we do

  • Digital twin production — Digital counterparts built from a real person’s face, expression and motion data.
  • Brand-specific AI face — A fully AI-generated digital character owned by the brand.
  • Synthography — AI visual production — Product and scene-led AI imagery, from composition through to print.
  • AI video and cinematic post-production — Advertising and promotional films produced with AI from script to final cut.
  • Sonic branding and sound design — The sonic identity, music and mix of a campaign.
  • AI social content production — Reels, posts and story sets featuring a brand face or digital character.

Our main partners and strategic collaborations

FabriKHAS

Our creative ecosystem and production development partner for the screen industries, established under the Kadir Has University Creative Industries Platform.

Origcon

Our partner in production, advertising and promotional film making, brand consultancy and experience design.

Frequently asked questions

Why AI-based production?

Because AI delivers speed (production in days), scale (dozens of variations from one brief), cost efficiency (no set, logistics or reshoots) and testability (A/B variants). You get more content and higher performance from the same budget.

Do AI images and videos create the same emotional impact as real shoots?

With the right art direction and sound design, yes. We optimise the style guide, light and colour palette, micro-expressions and composition against data, and validate engagement and conversion with A/B tests.

What types of production do you offer?

AI content (stills, short video), digital twins and virtual faces, product placement and virtual try-on, cinematic post-production, brand-specific fine-tuned AI models, and campaign variation sets.

Do I own the copyright and usage rights?

Deliverables come with a commercial usage licence, and sector or territory exclusivity can be added. We only use data for training with written consent; otherwise project data is never taught to a model.

How does celebrity and digital twin usage work legally?

Personal consent (likeness and portrait rights) and a contract defining the scope of use are mandatory. For public figures a licence is obtained from the rights holder; without consent we do not produce. The ethical and legal frame is non-negotiable.

Which tools and models do you use, and what about efficiency and privacy?

We orchestrate multiple models (text, image, video). Brand data is kept in an isolated environment and only approved data is used for training. Outputs are reproducible via seed and prompt records, with version control and QA as standard.

How long does it take from brief to delivery?

The typical flow is analysis → AI concept → production → delivery and optimisation. First previews arrive quickly and revisions are data-led. Timing depends on scope and the number of variations.

Resolution and print: is it suitable for OOH?

Yes. With 8K–16K high-end upscaling, sharpness restoration and colour profile management we produce output suitable for out-of-home print.

Synthact Agency operates as part of PBE Media. Read more about co-founders Poyraz Ömer Ege and Eray Agbal on the About page.

Synthact Agency · İstanbul · hello@synthact.com · Instagram